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- W2260545349 abstract "Ecotourism has increasingly become the life blood of every people. The most compelling reason for pursing ecotourism is its alleged positivecontribution to the local people, to the tourists and to the nationaleconomy. At the same time it has subjected to many social, environmental,political, ecological and cultural constraints. So it is found to be relevantand is imperative on assessing its prospects and challenges .The study has assessed economic prospects of tourism industry inIndia and Kerala and examined specially socio-economic impacts ofecotourism in Kerala economy. Also it investigated major positive andnegative factors of the ecotourism industry in Kerala which reflect itsprospects and challenges. Further the study has formulated a strategictourism model to promote ecotourism industry in Kerala.The study has mainly been used primary data, which were collectedfrom both tourists and local residents. Respondents were selected atrandom. A Five Point Likert Scale was used in the Interview Schedule to ratetheir attitude towards tourism activities. The questions in the Interview Schedule has four sections: Socio-demographic features of foreign tourists, statementsrelated to positive factors of ecotourism, statements related to the negativeelements of ecotourism and concluding statements related to personalbenefits from ecotourism. These variables were obtained from differenttourism literature, observations and from informal talks and discussions withforeign and domestic tourists and from the local residents of the destinations.The statistical tools like scale analysis, percentages, mean average,Z-statistics and multiple regression analysis were used in the study. Thestatistical software SPSS was used for the data analysis, particularly for theeconometric analysis.Different analyses of response scores of the opinion on positive andnegative factors of ecotourism between tourists and local residents has helpedto identify major strength factors and threat factors of ecotourism. Finallypredictor factors were derived , with the help of multiple regressionanalysis, from those strength factors and the threat factors, which arerequired to Kerala for its strategic plan for ecotourism. The study , its findingsand suggestions, will help the government of Kerala to devise plans, policiesand strategies in the ecotourism sector." @default.
- W2260545349 created "2016-06-24" @default.
- W2260545349 creator A5058089683 @default.
- W2260545349 date "2015-08-01" @default.
- W2260545349 modified "2023-09-27" @default.
- W2260545349 title "Economics of ecotourism industry in Kerala : An assessment" @default.
- W2260545349 hasPublicationYear "2015" @default.
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