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- W2260868327 abstract "AbstractA parsimonious conceptual framework is presented to facilitate organization and comparison of the various approaches to personal selling. Implications for managers and researchers, as well as suggestions for future directions in personal selling research, are discussed." @default.
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- W2260868327 date "2013-10-24" @default.
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- W2260868327 title "A Framework for Classifying Concepts of and Research on the Personal Selling Process" @default.
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