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- W2261202457 abstract "Researchers have demonstrated that COO image influences the consumer's evaluation of products in general, specific classes of products, and specific brands. Since Schooler's (1965) seminal article the effect of country-of-origin biases on consumer attitudes has been an issue of continuing interest. Over the past four decades the attention of researchers has continuously shifted as new challenges presented themselves. A key challenge is the investigation of potential variables that moderate the influence of COO. In this article we study the effect of COO on consumer behavioral intentions and product evaluation. The emphasis of this study is to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption." @default.
- W2261202457 created "2016-06-24" @default.
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- W2261202457 date "2012-01-01" @default.
- W2261202457 modified "2023-09-26" @default.
- W2261202457 title "INVESTIGATING THE IMPACT OF COUNTRY OF ORIGIN ON CUSTOMER BEHAVIOR: INVESTIGATION OF THE MODERATING ROLES OF PRODUCT INVOLVEMENT AND PRODUCT FAMILIARITY ON PRODUCT EVALUATION AND CUSTOMER BEHAVIORAL INTENTIONS" @default.
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