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- W2262628181 abstract "For the last decade, screen golf is regarded as one of the fast-growing leisure trend in Asia, particularly in South Korea. Despite of its rapid growth in the recreation market and increase in numbers of screen golfers, very little is known about this industry. In addition, golfers behavioral intention formation by considering the impact of perceived advantages of playing screen golf is hardly investigated. Given these research gaps, this study attempted to examine the role of perceived advantages of playing screen golf in determining golfers behavioral intention. In addition, the present study aimed to investigate the relationships among such perceived advantages and other critical variables in generating behavioral intention. Findings from the structural equation modeling revealed that the hypothesized associations among study variables were generally supported; the robustness of the proposed theoretical framework was verified; our model included an excellent ability in anticipating golfers behavioral intention; and the most important role of positive affect in determining intention was identified." @default.
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- W2262628181 date "2014-05-01" @default.
- W2262628181 modified "2023-09-24" @default.
- W2262628181 title "Role of The Perceived Advantages of Playing Screen Golf in Forming Behavioral Intention for Screen-Golf Cafes" @default.
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