Matches in SemOpenAlex for { <https://semopenalex.org/work/W2263205161> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2263205161 endingPage "111" @default.
- W2263205161 startingPage "102" @default.
- W2263205161 abstract "This study identifies the effect of strategic marketing on organizational performance of 40 Iranian companies. 160 managers of these companies have been selected as appropriate respondents for the study. A total of 160 questionnaires were distributed among respondents and 143 usable questionnaires were returned. It is important to note that four dimensions have been used for measuring strategic marketing as follows: Market orientation, Innovation orientation, Inside-out capabilities, and Outside-in capabilities. Further, organizational performance has been measured by two dimensions as follows: Financial performance, and Marketing performance. For analyzing the data, the authors utilize Structural Equation Modeling (SEM) with LISREL statistical software. Factors analysis shows that strategic marketing affects organizational performance positively. Therefore, managers and business owners can utilize strategic marketing practices to improve the performance of their companies" @default.
- W2263205161 created "2016-06-24" @default.
- W2263205161 creator A5028061170 @default.
- W2263205161 creator A5041274943 @default.
- W2263205161 date "2014-01-01" @default.
- W2263205161 modified "2023-09-24" @default.
- W2263205161 title "Studying the Effect of Strategic Marketing on Organizational Performance" @default.
- W2263205161 hasPublicationYear "2014" @default.
- W2263205161 type Work @default.
- W2263205161 sameAs 2263205161 @default.
- W2263205161 citedByCount "0" @default.
- W2263205161 crossrefType "journal-article" @default.
- W2263205161 hasAuthorship W2263205161A5028061170 @default.
- W2263205161 hasAuthorship W2263205161A5041274943 @default.
- W2263205161 hasConcept C105795698 @default.
- W2263205161 hasConcept C119002697 @default.
- W2263205161 hasConcept C144133560 @default.
- W2263205161 hasConcept C148436549 @default.
- W2263205161 hasConcept C162853370 @default.
- W2263205161 hasConcept C165672731 @default.
- W2263205161 hasConcept C192975520 @default.
- W2263205161 hasConcept C2779696404 @default.
- W2263205161 hasConcept C2992357572 @default.
- W2263205161 hasConcept C33923547 @default.
- W2263205161 hasConcept C39453970 @default.
- W2263205161 hasConcept C53941439 @default.
- W2263205161 hasConcept C71104824 @default.
- W2263205161 hasConcept C93032411 @default.
- W2263205161 hasConceptScore W2263205161C105795698 @default.
- W2263205161 hasConceptScore W2263205161C119002697 @default.
- W2263205161 hasConceptScore W2263205161C144133560 @default.
- W2263205161 hasConceptScore W2263205161C148436549 @default.
- W2263205161 hasConceptScore W2263205161C162853370 @default.
- W2263205161 hasConceptScore W2263205161C165672731 @default.
- W2263205161 hasConceptScore W2263205161C192975520 @default.
- W2263205161 hasConceptScore W2263205161C2779696404 @default.
- W2263205161 hasConceptScore W2263205161C2992357572 @default.
- W2263205161 hasConceptScore W2263205161C33923547 @default.
- W2263205161 hasConceptScore W2263205161C39453970 @default.
- W2263205161 hasConceptScore W2263205161C53941439 @default.
- W2263205161 hasConceptScore W2263205161C71104824 @default.
- W2263205161 hasConceptScore W2263205161C93032411 @default.
- W2263205161 hasIssue "4" @default.
- W2263205161 hasLocation W22632051611 @default.
- W2263205161 hasOpenAccess W2263205161 @default.
- W2263205161 hasPrimaryLocation W22632051611 @default.
- W2263205161 hasRelatedWork W131522757 @default.
- W2263205161 hasRelatedWork W1543726597 @default.
- W2263205161 hasRelatedWork W177453862 @default.
- W2263205161 hasRelatedWork W1968479078 @default.
- W2263205161 hasRelatedWork W2004475203 @default.
- W2263205161 hasRelatedWork W2015839272 @default.
- W2263205161 hasRelatedWork W2028275475 @default.
- W2263205161 hasRelatedWork W2063733851 @default.
- W2263205161 hasRelatedWork W2101810848 @default.
- W2263205161 hasRelatedWork W2186534181 @default.
- W2263205161 hasRelatedWork W2223589556 @default.
- W2263205161 hasRelatedWork W2226873915 @default.
- W2263205161 hasRelatedWork W2283965948 @default.
- W2263205161 hasRelatedWork W2286997204 @default.
- W2263205161 hasRelatedWork W2288252358 @default.
- W2263205161 hasRelatedWork W2295521112 @default.
- W2263205161 hasRelatedWork W2298501359 @default.
- W2263205161 hasRelatedWork W634991992 @default.
- W2263205161 hasRelatedWork W2141618478 @default.
- W2263205161 hasRelatedWork W2610643978 @default.
- W2263205161 hasVolume "3" @default.
- W2263205161 isParatext "false" @default.
- W2263205161 isRetracted "false" @default.
- W2263205161 magId "2263205161" @default.
- W2263205161 workType "article" @default.