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- W2263245635 abstract "One of the main challenges in the fishing industry today is the art of connecting buyers and sellers effectively so that information about products, price, quantity and location is synchronized. A lack of communication and technology skills has forced fishermen and fishing industry authorities to depend on intermediaries to market their products, leading to higher prices for consumers. This paper explores the potential use of social media to reduce intermediaries in the fishermen market supply chain. It also aims to understand the critical success factors in using social media as a platform to promote the market." @default.
- W2263245635 created "2016-06-24" @default.
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- W2263245635 date "2015-01-01" @default.
- W2263245635 modified "2023-10-18" @default.
- W2263245635 title "Leveraging Social Media for the Fishing Industry: An Exploratory Study" @default.
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- W2263245635 doi "https://doi.org/10.1007/978-3-319-20895-4_11" @default.
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