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• W2263972009 abstract "Some Taiwanese textile firms are the original equipment manufacturers (OEMs) for internationally well-known brands. Although Taiwan has the know-how and capability to produce up-to-market hiking wear, and accessories, Taiwan outdoor stores are imported wears. The purpose of this study is to investigate the willingness to pay for different segmentations. A total of 1001 sets of questionnaire were given to members of various hiking clubs in Taiwan through some contacts in April 2007. There were 367 (or 36.66%) returns with 322 valid responses. The respondents were asked for their willingness to pay for locally branded garment made of suitable material and with proper design for the three layers that they commonly wear when hiking: the absorbent inner layer, the middle thermo layer, and the protective outer layer. The procedure of self-organizing map (SOM) is used to generate clusters in unsupervised way. Ordinal Logistic Regression was used to estimate willingness to pay by hikers in different cluster based on SOM. The results should be of interest to firms that aim to transform businesses from OEM or original design manufacturing (ODM) to original brand manufacturing (OBM) when considering pricing strategies for the local market." @default.
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• W2263972009 date "2011-12-01" @default.
• W2263972009 modified "2023-09-23" @default.
• W2263972009 title "Considerations in Pricing Strategies for Local Sportswear" @default.
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• W2263972009 doi "https://doi.org/10.29862/jsc.201112.0002" @default.
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