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- W2264009806 abstract "Hallyu the popular South Korean wave of pop, drama and movies compared with world biggest entertainment industries like Hollywood and Bollywood has successfully spread into the global market in a short span of time. Recently, however there is a general skepticism regarding Hallyu’s continuing success overseas related with its general popularity. In this regard this study investigates and compares the online popularity of Hallyu in the international context and further compares it’s online popularity with Hollywood and Bollywood entertainment industries. The online popularity is investigated through webometrics from the perspective of entropy and the web. The data are obtained through the search engine called Bing.com for exploring the Hallyu entertainment industry in the international context and comparing it with Hollywood and Bollywood. The result reveals that Hallyu online popularity in terms of web presence has decreased over the time as compared with Hollywood and Bollywood entertainment industries but Hallyu has successfully integrated into the entertainment industry network in the web." @default.
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- W2264009806 date "2012-09-01" @default.
- W2264009806 modified "2023-09-26" @default.
- W2264009806 title "Comparison of Hallyu with Hollywood and Bollywood Entertainment Industries" @default.
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