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- W2264253222 abstract "Background : China is a country with the fastest speed of aging population and the largest scale of the elderly population. The elderly and its related problems have aroused peoples concern widely, and the roll of toy for the elderly has been recognized by both enterprises and consumers. Consequently, the consumer market is growing. However, the elderly consumers have a strong sense of cultural identity from their experience, which largely determine the elderly consumers’ consumption habits and orientation. Therefore, it should be emphasized that the importance and necessity of the application of the cultural connotation in the development of the elderly products. Methods : This paper mainly focuses on the analysis of the cultural connotation of the existing products. It analyzes objectively and scientifically through the analysis of the existing products’ culture connotation, the study of the application cases on the existing products, and survey of the consumer demand, to obtain the application strategy of the culture connotation in the development of the elderly products. Result : This paper is based on the application of tangible cultural connotation and intangible cultural connotation and combines with the factors; product form, shape, color, operation, feelings, association and so on. Finally, the new Tangible & Intangible cultural connotation application strategy is developed. Conclusions : The research conclusions are as follows, as a result of the long-term impact of national and regional culture, the elderly have a strong cultural sense of belonging. It is necessary and feasible to apply the culture connotation in the design and development process of the elderly palm-toy. The significance of this study is that it provides a new strategy for the application of the cultural connotation in the design and development process of the elderly palm-toy. It also promotes the development of the Chinese elderly toy industry." @default.
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- W2264253222 date "2015-11-30" @default.
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- W2264253222 title "The Application Strategy of the Palm-toy Cultural Connotation for Chinese Elderly" @default.
- W2264253222 doi "https://doi.org/10.15187/adr.2015.11.28.4.31" @default.
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