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• W2264484416 abstract "The purpose of this study was to gain an understanding of the structure andantecedents of travelers' behavioral intentions. Understanding travelers' behavioralintentions is an important goal of both destination marketing organizations and hostdestinations. However, little research has contributed to the theoretical development inthis area, and the lack of a solid theoretical framework has negatively influenced thevalidity of existing research. Thus, this study attempted to explain travelers' behavioralintentions, using a model which was developed based on existing human behaviortheories: the theory of reasoned action and the theory of planned behavior. Another majorobjective of the current study was to test the validity of the proposed model.Based on the theory of reasoned action and the theory of planned behavior, aconceptual framework was established to explain travelers' behavior intention in atourism context. Attitude was conceptualized as destination image which is atwo-dimensional construct including cognitive and affective components. Subjectivenorms were conceptualized as the combination of normative beliefs and motivation tocomply. Perceived behavioral control was conceptualized as constraints which is athree-dimensional construct including intrapersonal, interpersonal, and structural components.An online panel survey was launched in September 2008 to collect data.Respondents were specially asked their perceived image about Texas, what were thebarriers preventing them from traveling to Texas, and how their reference groups affectedtheir travel decision to Texas. Totally, 1,448 completed surveys were received andutilized for analysis which included both visitors and non-visitors.The data analysis procedures included six major steps, from descriptive analysis andpreliminary data analysis, to model and hypothesis testing. To do so, the StatisticalPackage for the Social Sciences 16.0 (SPSS) and Amos 16.0 were utilized.The structural relationships between all variables were tested with using structuralequation modeling (SEM). Results of the study showed that destination image andsubjective norm positively impacted behavioral intentions while constraints negativelyaffected behavioral intentions. Hence, this research provides important direction for thedevelopment of a more comprehensive theoretical framework to explain travelers'behavioral intentions, and presented a step toward offering practical as well as theoreticalimplications for future research." @default.
• W2264484416 created "2016-06-24" @default.
• W2264484416 creator A5033409132 @default.
• W2264484416 date "2010-07-14" @default.
• W2264484416 modified "2023-09-23" @default.
• W2264484416 title "Examining the Antecedents of Behavioral Intentions in a Tourism Context" @default.
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