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- W2265170774 abstract "Customer Relationship Management (CRM) can be described as aiming at creating shared interests as a means for building loyalty between organizations and their customers. An important issue is hence whether mass customization strengthens or weakens such relations. On one hand, the element of customer co-design in mass customization builds upon a fixed or restricted design space and limited personal interaction and may thus result in weaker relations than individually customized services. Unionen, a major white-collar trade union in Sweden, provides a broad and attractive service portfolio consisting of standardized, mass customized, and individually customized services. Each individual member creates an individual service portfolio through: (i) Personal choice of information, activities and services, (ii) Mass-customized/customized services. Linkages between standardized, mass customized, and individually customized services will be discussed and the issue of building relations with members/customers will also be treated. The chapter concludes with a description of the results of the chosen strategy and a discussion concerning the possibilities to generalize from the experiences gained." @default.
- W2265170774 created "2016-06-24" @default.
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- W2265170774 date "2009-12-01" @default.
- W2265170774 modified "2023-09-23" @default.
- W2265170774 title "One Size Fits All, Made-to-Measure, and Bespoke Tailoring: Challenges in Building an Attractive Service Portfolio" @default.
- W2265170774 doi "https://doi.org/10.1142/9789814280280_0035" @default.
- W2265170774 hasPublicationYear "2009" @default.
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