Matches in SemOpenAlex for { <https://semopenalex.org/work/W2265857827> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W2265857827 endingPage "55" @default.
- W2265857827 startingPage "48" @default.
- W2265857827 abstract "Rural India is on the threshold of momentous change. With a population of 790 million 50% of India's income contribution comes from it. Nearly 100 million people have evolved out of poverty in the last 10 years. Rural India will be a market worth USD 500–600 billion by 2020, according to McKinsey report. Rural consumption levels are also anticipated to equal current urban levels by 2017. The economy is vibrant, incomes are rising; and the habits, preferences and attitudes are changing rapidly. In view of the large investments made by the government in rural infrastructure pushing income and demand level, the prospects are seen bright for rural India. With empowerment of rural people with education, employment, higher purchasing power, better media exposure, better connectivity with outside world, they provide a massive unexplored pool of consumers. To be successful in the rural market, companies will have to be innovative and sensitive while devising marketing strategies. Traditional urban marketing strategies will have to be localized as per the demands of the rural market. The current paper attempts to discuss the challenges and opportunities in rural markets. It also covers the innovative marketing strategies adopted by key marketers to enhance their brand visibility, goodwill and sales in the mystic rural markets of India." @default.
- W2265857827 created "2016-06-24" @default.
- W2265857827 creator A5013043219 @default.
- W2265857827 creator A5047588267 @default.
- W2265857827 date "2013-01-01" @default.
- W2265857827 modified "2023-09-24" @default.
- W2265857827 title "Competitive and innovative marketing strategies for tapping vast rural potential in India" @default.
- W2265857827 hasPublicationYear "2013" @default.
- W2265857827 type Work @default.
- W2265857827 sameAs 2265857827 @default.
- W2265857827 citedByCount "1" @default.
- W2265857827 countsByYear W22658578272012 @default.
- W2265857827 crossrefType "journal-article" @default.
- W2265857827 hasAuthorship W2265857827A5013043219 @default.
- W2265857827 hasAuthorship W2265857827A5047588267 @default.
- W2265857827 hasConcept C129047720 @default.
- W2265857827 hasConcept C138885662 @default.
- W2265857827 hasConcept C144024400 @default.
- W2265857827 hasConcept C144133560 @default.
- W2265857827 hasConcept C149923435 @default.
- W2265857827 hasConcept C162324750 @default.
- W2265857827 hasConcept C162853370 @default.
- W2265857827 hasConcept C165556158 @default.
- W2265857827 hasConcept C17744445 @default.
- W2265857827 hasConcept C189326681 @default.
- W2265857827 hasConcept C199539241 @default.
- W2265857827 hasConcept C2776542561 @default.
- W2265857827 hasConcept C2778137410 @default.
- W2265857827 hasConcept C2908647359 @default.
- W2265857827 hasConcept C30772137 @default.
- W2265857827 hasConcept C36289849 @default.
- W2265857827 hasConcept C41895202 @default.
- W2265857827 hasConcept C48824518 @default.
- W2265857827 hasConcept C50522688 @default.
- W2265857827 hasConceptScore W2265857827C129047720 @default.
- W2265857827 hasConceptScore W2265857827C138885662 @default.
- W2265857827 hasConceptScore W2265857827C144024400 @default.
- W2265857827 hasConceptScore W2265857827C144133560 @default.
- W2265857827 hasConceptScore W2265857827C149923435 @default.
- W2265857827 hasConceptScore W2265857827C162324750 @default.
- W2265857827 hasConceptScore W2265857827C162853370 @default.
- W2265857827 hasConceptScore W2265857827C165556158 @default.
- W2265857827 hasConceptScore W2265857827C17744445 @default.
- W2265857827 hasConceptScore W2265857827C189326681 @default.
- W2265857827 hasConceptScore W2265857827C199539241 @default.
- W2265857827 hasConceptScore W2265857827C2776542561 @default.
- W2265857827 hasConceptScore W2265857827C2778137410 @default.
- W2265857827 hasConceptScore W2265857827C2908647359 @default.
- W2265857827 hasConceptScore W2265857827C30772137 @default.
- W2265857827 hasConceptScore W2265857827C36289849 @default.
- W2265857827 hasConceptScore W2265857827C41895202 @default.
- W2265857827 hasConceptScore W2265857827C48824518 @default.
- W2265857827 hasConceptScore W2265857827C50522688 @default.
- W2265857827 hasIssue "1" @default.
- W2265857827 hasLocation W22658578271 @default.
- W2265857827 hasOpenAccess W2265857827 @default.
- W2265857827 hasPrimaryLocation W22658578271 @default.
- W2265857827 hasRelatedWork W1603078548 @default.
- W2265857827 hasRelatedWork W2025284815 @default.
- W2265857827 hasRelatedWork W2211045505 @default.
- W2265857827 hasRelatedWork W2264666922 @default.
- W2265857827 hasRelatedWork W2274171661 @default.
- W2265857827 hasRelatedWork W2274980645 @default.
- W2265857827 hasRelatedWork W2275816002 @default.
- W2265857827 hasRelatedWork W2281413846 @default.
- W2265857827 hasRelatedWork W2290132895 @default.
- W2265857827 hasRelatedWork W2295353091 @default.
- W2265857827 hasRelatedWork W2341548670 @default.
- W2265857827 hasRelatedWork W2409818165 @default.
- W2265857827 hasRelatedWork W2913309704 @default.
- W2265857827 hasRelatedWork W2968582111 @default.
- W2265857827 hasRelatedWork W2977257275 @default.
- W2265857827 hasRelatedWork W2992770712 @default.
- W2265857827 hasRelatedWork W2993371263 @default.
- W2265857827 hasRelatedWork W2994042668 @default.
- W2265857827 hasRelatedWork W2994086832 @default.
- W2265857827 hasRelatedWork W3003579147 @default.
- W2265857827 hasVolume "4" @default.
- W2265857827 isParatext "false" @default.
- W2265857827 isRetracted "false" @default.
- W2265857827 magId "2265857827" @default.
- W2265857827 workType "article" @default.