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- W2266570932 abstract "Battlefields are marked in a variety of ways including visitor centres, signage and interpretive panels. Culloden is considered both a battleground and a burial site. Central to the visitor experience is the battlefield narrative which details the human story surrounding the event. This study employed a qualitative approach which conceptualised the visitor experience using the Experience Economy model. Study findings suggest education plays a significant role in the visitor experience. Respondents did not consider the experience as 'entertaining' in the traditional sense;; but instead associated entertainment with information conveyance being both interesting and enjoyable. The natural setting, battlefield markings and exhibits incorporated in the visitor centre combine to support the site's aesthetic appeal. In the context of the Experience Economy, moments of 'escapism' where visitors feel immersed are experiences often remembered as both memorable and influential." @default.
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- W2266570932 date "2013-01-01" @default.
- W2266570932 modified "2023-09-23" @default.
- W2266570932 title "Battlefield tourism and the visitor experience: The case of Culloden" @default.
- W2266570932 hasPublicationYear "2013" @default.
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