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- W2266853827 abstract "The major objective of this study is to measure perceptions of CBOs' (Community-Based Organizations) CEOs on the value of customer satisfaction measurement. We address the core research themes of our study using a survey, in order to study CEOs' perceptions on customer satisfaction measurement practices from 100 CBOs. The findings indicate that CEOs of welfare-state oriented CBOs perceive customer satisfaction measurement as of low value. The authors identify that the welfare state climate of the economy and the welfare-state orientation of CBOs in developing economies, is the main reason for the low adoption of the marketing concept, which explains the CEOs' problematic understanding of the value of customer satisfaction measurement. They suggest that CBOs must adopt customer satisfaction measurement practices for social services, in terms of maximizing their crucial social role, in the nowadays-global economy. The authors recognize that the problem of measurement is arisen from the CEOs way of thinking." @default.
- W2266853827 created "2016-06-24" @default.
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- W2266853827 date "2006-02-17" @default.
- W2266853827 modified "2023-09-22" @default.
- W2266853827 title "Measuring CEO'S Perceptions for the Value of Customer Satisfaction Measurement of Social Services: The Syndrome of the 'Welfare-State Model' in Developing Economies" @default.
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