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- W2267343453 abstract "The Karoo is a breathtakingly beautiful arid area shared by four provinces in South Africa with many characteristics similar to Outback Australia. Described by some as the area where 'the land meets the sky' and also as the place 'where you can hear God think', the Karoo is in danger of losing its genuine identity as companies with no connections to the Karoo hijack the name to brand commercial products worldwide. Responsible tourism development and promotion of this fascinating arid area could provide a sustainable economy that would encourage local communities to stay in the area rather than migrating to cities and urban environments in search of job opportunities. A new kind of tourism is required that is specific to the Karoo. Outback Australia is a world famous brand and immediately conjures up an image of a unique type of outdoor tourism experience in that country. Karoo South Africa has the same potential. The paper evaluates 'Desert Tourism' as an appropriate type of cross-border tourism ideal for the Karoo arid area and suggests how this could be developed, marketed and implemented. The paper will make some direct comparisons with Outback Australia taking into consideration successful initiatives such as the development of the Outback Way tourist route and suggest how a similar Karoo Way cross-border tourist route could be developed in South Africa and even twinned with the Outback Way initiative.Other lessons learnt from attending the 2008 Desert Knowledge Symposium & Business Showcase in Alice Springs will include cross-border regional tourism cooperation and the training of Cluster Facilitators to encourage collaborative economic development in the Karoo." @default.
- W2267343453 created "2016-06-24" @default.
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- W2267343453 date "2011-01-01" @default.
- W2267343453 modified "2023-09-28" @default.
- W2267343453 title "Towards developing 'desert tourism' in the Karoo, South Africa" @default.
- W2267343453 hasPublicationYear "2011" @default.
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