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- W2267356927 abstract "i List of Figures and Tables iii List of Appendices viii Chapter One: Introduction 1 1.1 Motivation 1 1.2 The meaning of symbols 2 1.3 Understanding the historical use of the map as a symbol 4 1.4 Visual timeline 8 1.5 Overall aims, research question and chapter overview 13 Chapter Two: Literature Review 15 2.1 Impact of the cartographic form 15 2.2 Conclusion 18 Chapter Three: Preliminary Study: Shape Comparison 19 3.1 Establishing distinct characteristics 19 3.2 Logo comparison 26 Chapter Four: Visual Research 29 4.1 Balance 31 4.2 Rhythm 36 4.3 Contrast 42 4.4 Scale 47 4.5 Conclusion...Unity 51 Chapter Five: Visual Database 55 5.1 Research data collection 55 5.2 Background to the classification process 57 5.3 Industry categories 57 5.4 Developing a typology of shapes 58 Chapter Six: Conclusion 67 Appendix 1: List of logos in database (including company specifications) 71 Appendix 2: Visual research matrices (x4) included in pocket folder Bibliography 121" @default.
- W2267356927 created "2016-06-24" @default.
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- W2267356927 date "2011-01-01" @default.
- W2267356927 modified "2023-09-26" @default.
- W2267356927 title "The graphic gift : a study of the map of Australia's visual qualities" @default.
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