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- W2267609455 abstract "Consumers' perceptions are based on their personal experience of reality and not on what is necessarily true or real. Perception is defined as the process where a consumer chooses, organises and understands stimuli to form a meaningful and coherent picture of the world. It is what consumers think the truth is about genetically modified foods that matters, and not the actual facts." @default.
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- W2267609455 date "2012-01-01" @default.
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- W2267609455 title "Are consumers scared of GM food? : consumer savvy" @default.
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