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- W2267718917 abstract "In early 1994, Kimberly-Clark agreed to manufacture private-label training pants for Wal-Mart under the Atta-Boy! and Atta-Girl! labels. To place this decision in perspective, this case describes Procter & Gamble's battle with Kimberly-Clark for market share in the disposable-diaper market. The case also describes Procter & Gamble's adoption of value pricing, as well as Wal-Mart's introduction of premium store brands. Students must use this information to answer three questions: (1) How should Procter & Gamble respond to the introduction of Huggies Supreme with Velcro fasteners? (2) What should Procter & Gamble do with Luvs disposable diapers, which had been repositioned against private labels with a 16% price cut in May 1993? (3) How should Procter & Gamble respond to Wal-Mart's decision to sell private-label diapers manufactured by Kimberly-Clark? See also the B case (UVA-M-0455)." @default.
- W2267718917 created "2016-06-24" @default.
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- W2267718917 date "2008-10-21" @default.
- W2267718917 modified "2023-09-24" @default.
- W2267718917 title "Procter & Gamble: The Wal-Mart Partnership (A)" @default.
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