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- W2267885525 abstract "TelZip, a small mobile-network operator, has decided to shake up the European telecommunications market by offering free forever broadband service to customers who sign a long-term contract with the company. Meridicom, the dominant industry player, must decide how to respond. Joe Ulan, the incumbent's new chief marketing officer, gets conflicting advice: The product division heads don't like the idea of discounting their products or even of working together; the sales director wants to kill the competition with a price war. How can Joe turn this attack into an opportunity?" @default.
- W2267885525 created "2016-06-24" @default.
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- W2267885525 date "2010-06-25" @default.
- W2267885525 modified "2023-09-23" @default.
- W2267885525 title "The Upstart's Assault" @default.
- W2267885525 hasPublicationYear "2010" @default.
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