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• W2267936742 abstract "When a self-publishing author finishes the writing of a book, a new process topromote the book can start. This thesis is a first step in showing how self-publishingauthors use different social media platforms to engage with their audiences. Drawingfrom Web 2.0 developments, uses and gratification theory and marketing strategies,such as the 80/20 Rule and the 90-9-1 Principle, this study explores the social mediaengagement of self-publishing authors on different social media platforms. Acombined qualitative method is applied to this study. Ten self-publishing authorswere interviewed for this research. The results show the most frequently used socialmedia platforms by the interviewed self-publishing authors and the engagementprocess regarding time, topics and the different use of social media according thefeatures of the platforms. The results also show how users support self-publishingauthors by reviewing a self-published book and the existence of a self-publishingauthor’s network helping each other reciprocally. This master thesis finds that theinterviewed self-publishing author’s online engagement varies according to differentsocial media platforms. Furthermore, social media engagement activity can increasedepending on the publishing date of the book. Hypothesis for further research andimplications and directions for future work are discussed, in order to deepen theknowledge about self-publishing authors and social media engagement." @default.
• W2267936742 created "2016-06-24" @default.
• W2267936742 creator A5052164214 @default.
• W2267936742 date "2014-07-14" @default.
• W2267936742 modified "2023-09-27" @default.
• W2267936742 title "My self-published book is finished. Now what?" @default.
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• W2267936742 hasPublicationYear "2014" @default.
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