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- W2267962078 abstract "Information and communication technologies (ICTs) have been rapidly developed in the recent decades. Nowadays, computers and the Internet have become an essential part of the modern societies. The Internet has created a new medium for communication, education, entertainment and commerce. Today, many businesses depend on computers and the Internet for their daily operations. ICTs, computers and the Internet in particular, have significantly transformed the way business is conducted. These technological advances have also affected small and medium-sized enterprises (SMEs) in many sectors and handicraft industry is one of them. It is challenging for most small businesses to adopt ICTs with lack of financial and human resources, especially in developing countries.In this study, e-commerce use in a small business for marketing meerschaum products is examined by a single case study." @default.
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- W2267962078 date "2011-01-01" @default.
- W2267962078 modified "2023-09-26" @default.
- W2267962078 title "Exploring E-Commerce Use in Meerschaum Products Marketing: A Case Study" @default.
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- W2267962078 doi "https://doi.org/10.2139/ssrn.1880137" @default.
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