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• W2268420202 abstract "This study investigates motivational dimensions for membership in a non-profit art museum and their relationship with membership levels. Data was collected from existing members of a not-for-profit museum. The findings indicated that museum membership motivation is a multidimensional construct including philanthropy, preservation of art, social recognition, children’s benefits, tangible benefits, and hedonic dimensions. Of these, social recognition and philanthropy differ significantly across membership levels with high-end members having higher scores than others. Children’s benefits and tangible member benefits demonstrate the opposite effect-low-end members are significantly more motivated by this factor. Preservation of art and hedonic dimensions do not differ across membership levels. As regards segmentation variables, only income had a significant influence on membership level. As regards motivational factors, gender, age, and income produced mixed results. The implications of these findings are explored for both academic and managerial perspectives." @default.
• W2268420202 created "2016-06-24" @default.
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• W2268420202 date "2004-04-01" @default.
• W2268420202 modified "2023-10-06" @default.
• W2268420202 title "Non-Profit Organization and Membership Motivation: An Exploration in the Museum Industry" @default.
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• W2268420202 doi "https://doi.org/10.1080/10696679.2004.11658515" @default.
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