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- W2269447773 abstract "This research was examined to compare the hierarchical value structure across different media user's involvement. We focused on three types of social media such as smart phones, internet portals, and social networking services. A total of 413 respondents (181 males, 232 females) completed either online or paper and pencil based survey using APT hard laddering, and we obtained Hierarchical Value Maps (HVMs) as means of analyzing each stage for the means-end chain model (e.g., attribute, functional consequence, psychological consequence, and value). Building these connections graphically would facilitate the interpretation of the values of the different group of users and help to understand the product or service attributes into meaningful associations with them." @default.
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- W2269447773 date "2014-12-10" @default.
- W2269447773 modified "2023-09-23" @default.
- W2269447773 title "The comparison of the hierarchical value from user's involvement in different media" @default.
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- W2269447773 doi "https://doi.org/10.5555/2729485.2729540" @default.
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