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- W2270527568 abstract "Spin may be considered a four-letter word by some puritanical journalists, but the reality is that the media needs the public relations industry as much as PRs need the media. This was the blunt reality that emerged at the Journal's marketing breakfast debate at Sandton's Michelangelo hotel on 10 March 2011, which sought to 'decode the dark art of public relations'." @default.
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- W2270527568 date "2011-04-01" @default.
- W2270527568 modified "2023-09-23" @default.
- W2270527568 title "Hey Mr PR, spin me the good news" @default.
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