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- W2271305053 abstract "The purpose of this study is to investigate the moderating effects of consumer’s trust on the relationships among consumer’s corporate association, self image congruence and satisfaction in the food companies. The survey was administerd to 215 consumers living for Seoul in Korea. The results indicated that the proposed model fit to the data well(χ²(df=113)=221.565, GFI=.889, CFI=.960, RMSEA=067). The finding showed that consumer’s corporate ability(β=.323) and corporate social responsibility(β=.454) among corporate association have a significantly positive effect on their self image congruence and self image congruence significantly positive effect on consumer satisfaction(β=.339). In addition, consumer’s corporate ability was significantly positive effect on their satisfaction(β=.373). Also, this study found moderating effects of consumer’s trust on the relationship between corporate association and consumer satisfaction, the results indicated that significant relationships varied to consumer’s trust level. Limitations and future research directions are also discussed." @default.
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- W2271305053 date "2015-10-01" @default.
- W2271305053 modified "2023-09-23" @default.
- W2271305053 title "The Effects of Consumers Corporate Association on Selfimage Congruence, and Satisfaction in Food Company" @default.
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