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- W2271609078 abstract "Wine tourism enables wine producers and wine tourists to co-create extraordinary experiences that encapsulate the setting, service and sensory pleasures of wineries and cellar doors. This blending of tangible and intangible experiences depends on many different, but complementary, attributes that need to be defined, categised and and priortised if the wine tourism experience is to be optimised. Meta-analysis of 11 quantitative and qualitative studies of wine tourism experiences in various wine regions around the world reveals the key attributes that are common to each study. Two key attributes emerge as critical to understanding the wine tourism experience: service and setting. Education and information are also important components. Other variables relating to authenticity, wine quality and value for money occur less frequently in the 11 studies of wine tourism experiences. The key attributes identified should provide the focus for future wine tourism experience research and also an opportunity for wineries seeking to add emotional, epistemic and conditional value to the wine tourism experience." @default.
- W2271609078 created "2016-06-24" @default.
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- W2271609078 date "2011-01-01" @default.
- W2271609078 modified "2023-09-23" @default.
- W2271609078 title "The Blending of Wine and Tourism Experiences: A Meta-analysis" @default.
- W2271609078 hasPublicationYear "2011" @default.
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