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- W2271718817 abstract "The B case describes the different strategies initiated by Murville as she attempts to correct the problems highlighted in the A case (UVA-M-0651). The B case develops the thinking and the rationale for Telezoo's new approach to the market and describes how the plan was executed. In addition, the case describes aspects of B2B exchanges and develops an argument for the approach advocated by Telezoo. The case also discusses the role of the Internet in developing a comprehensive go-to-market channels strategy. See also the C case (UVA-M-0662)." @default.
- W2271718817 created "2016-06-24" @default.
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- W2271718817 date "2008-01-01" @default.
- W2271718817 modified "2023-09-23" @default.
- W2271718817 title "Telezoo (B): Feast or Famine?" @default.
- W2271718817 doi "https://doi.org/10.2139/ssrn.1280556" @default.
- W2271718817 hasPublicationYear "2008" @default.
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