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- W2271836697 abstract "While the introduction of commercial television in Britain in 1955 has attracted much comment and analysis, the role of the powerful Consumer Co-operative Movement in resisting change in broadcasting at this time has remained unrecognised. In an unprecedented move within the labour movement, the Co-operative Wholesale Society made approaches to the authorities regarding the acquisition of a franchise to operate a commercial TV station and take some control of competitive broadcasting. This bold action put the Co-operative Movement at the centre of the debate on the new proposals for television during the final reading of the Bill in the House of Commons. This article examines the circumstances surrounding the intervention by the Co-operators into TV policy, the criticisms within the Movement of any further extension of materialism during a period of broadening affluence, and its role in the stormy period leading to the establishment of commercial television in Britain." @default.
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- W2271836697 date "2007-12-10" @default.
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- W2271836697 title "Moral objection or trading imperative? The British consumer Co-operative movement responds to commercial television in the 1950s" @default.
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