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- W2271966503 abstract "Marketing knowledge is an essential component of franchise systems and its upward and downward transfers represent real stakes for the success of the franchise concept (especially for the uniformity and the systemwide/local adaptation of the concept). So the purpose of this commmunication is to propose a literature-based overview of knowledge and knowledge transfer processes existing in plural form networks and to discuss the potential contribution of Intormation Technology, especially web-based technologies, to the effectiveness of these processes." @default.
- W2271966503 created "2016-06-24" @default.
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- W2271966503 date "2005-09-15" @default.
- W2271966503 modified "2023-09-27" @default.
- W2271966503 title "Marketing knowledge transfer and management within plural form networks and the potential contribution of information technology" @default.
- W2271966503 hasPublicationYear "2005" @default.
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