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- W2271990889 abstract "In 2012, French apparel industry suffered weak sales for the fifth consecutive year. Even if economic conditions were not favorable, trade professionals feel that the weather played a significant role. Its impact on retail sales in general has not been formally quantified. This has become an urgent issue as climate change is aggravating naturally occurring climate variability and is becoming a source of uncertainty for climate-sensitive economic sectors. In this paper we provide managers with tools to evaluate the impact of temperature anomalies on sales volumes. We present a statistical method to separate out the weather effect from the underlying real performance of apparel sales. The model has been developed for the retail economic sector but can be extended to all fast moving consumer goods both in France and abroad. These models are applicable to supply chain managers and business analysts." @default.
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- W2271990889 date "2014-01-01" @default.
- W2271990889 modified "2023-09-23" @default.
- W2271990889 title "Weather Effect on Apparel Sales in France" @default.
- W2271990889 doi "https://doi.org/10.5220/0004918802770281" @default.
- W2271990889 hasPublicationYear "2014" @default.
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