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- W2272126907 abstract "The aim of this study is to describe some main features of the market ofenvironment-friendly products and technologies. Besides a general view onthe field, the study highlights special market characteristics that firmsneed to handle in order to achieve success. The market situation, andeffects caused by the actors of the market - the government, the firms, andthe customers - are discussed in details. This way, the tools available forthe government, the possible strategies and performances of firms, and thelevels of environmental consciousness of customers (and the derived`green´ demand) are presented. The possible forms of environmentalbehaviour of customers and firms are also described.At the end, the author tries to construct a symbolic balance of the marketof environment-friendly products with the existing relationships andinteractions." @default.
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- W2272126907 date "2004-12-15" @default.
- W2272126907 modified "2023-09-26" @default.
- W2272126907 title "THE TRIAD OF GOVERNMENT, FIRMS, AND CONSUMERS ON THE MARKET OF ENVIRONMENTAL PRODUCTS" @default.
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