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- W2273607531 abstract "Research examining the influence of social norms on motivating savings behavior is scarce. The current study tested social norm effects in conjunction with benefit information and the moderating role of attention to social comparison information (ATSCI) when responding to public service advertisements (PSAs) promoting savings behavior. Results from two experiments, testing positive and negative social norm information, respectively, support the argument that lower ATSCI individuals exhibit greater intellectual autonomy and discernment of information, especially regarding norm information, while higher ATSCI individuals generally demonstrate greater social compliance tendencies. Implications for theory development and enhancing savings campaigns are discussed." @default.
- W2273607531 created "2016-06-24" @default.
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- W2273607531 date "2016-02-19" @default.
- W2273607531 modified "2023-10-06" @default.
- W2273607531 title "A normative approach to motivating savings behavior: the moderating effects of attention to social comparison information" @default.
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- W2273607531 doi "https://doi.org/10.1080/02650487.2016.1145094" @default.
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