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- W2273942027 abstract "Although cross-format patronage has become a common phenomenon in markets for Fast Moving Consumer Goods (FMCG), research on consumers’ specific cross-format combinations is limited. We study such shopping patterns by focusing on retail format utilization. A qualitative pre-study demonstrates consumers’ patronizing combinations of typical retail formats in FMCG with main-format usage and provides underlying differences in consumers’ perceived shopping utility for cross-format selection, which results from their utilized main-format. Our quantitative study reveals three clusters with main-format dominance, that is, mainly supermarket, discount store, and hypermarket shoppers complementarily utilizing fill-in formats to a much lesser extent. Whereas we found high inter-format loyalty in each consumer group, intra-format loyalty significantly varies between clusters. ANOVA and post hoc-tests concerning perceived shopping utility dimensions show that consumers’ perceived acquisition utility rather than perceived transaction costs significantly differs between consumer groups." @default.
- W2273942027 created "2016-06-24" @default.
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- W2273942027 date "2016-05-01" @default.
- W2273942027 modified "2023-09-23" @default.
- W2273942027 title "Main-format dominance in consumers’ FMCG cross-format shopping patterns" @default.
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- W2273942027 doi "https://doi.org/10.1016/j.jretconser.2015.11.011" @default.
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