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- W2274523909 abstract "The US retail industry loses billions of dollars a year because of product returns, but scholarly articles examining consumers’ return intentions have been somewhat limited. This study explores how cognitive dissonance after purchase affects product return intentions. Using cognitive dissonance theory, it examines return intentions in the context of both lenient and strict return policies. The study proposes that cognitive dissonance after purchase positively influences return intentions in lenient return policy situations, but the relationship weakens in strict policy return situations. The implications and future research are also discussed." @default.
- W2274523909 created "2016-06-24" @default.
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- W2274523909 date "2015-01-01" @default.
- W2274523909 modified "2023-09-25" @default.
- W2274523909 title "Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase" @default.
- W2274523909 doi "https://doi.org/10.1007/978-3-319-10912-1_148" @default.
- W2274523909 hasPublicationYear "2015" @default.
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