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- W2274776322 abstract "Place branding is the management of place image through strategic innovation and coordinated economic, commercial, social, cultural and government policy. It is observed that, there is increasing consumer demand for exploring foreign cultures. Increasing power of international media, decreasing international travel costs, improving consumer-spending capability and cheapening communication possibilities are among the factors affecting this. Other factors to mention are the resemblance among places, insufficient number of international investors and intense competition to attract qualified and professional settlers. These factors mentioned above cause place branding to become a necessity.There are many countries intensely applying advertising and other marketing means, which compete with their neighbors to attract investors and visitors, exactly like a firm. Not only the countries, but also cities within the same country borders became competitors to each other. The factors determining the success in place branding will be the local values, economic and political conditions and the geography along with the local inhabitants of that specific place." @default.
- W2274776322 created "2016-06-24" @default.
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- W2274776322 date "2008-10-19" @default.
- W2274776322 modified "2023-09-27" @default.
- W2274776322 title "Yer Markalaştırma Kavram Ve Uygulamalarına Genel Bir Bakış" @default.
- W2274776322 hasPublicationYear "2008" @default.
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