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- W2275152880 abstract "Since culture related courses are by nature multidimensional learning opportunities, various channels for teaching and learning intercultural competence are available. Advertisement is one of them. In order to produce successful advertising spots or commercial films, interdisciplinary knowledge is indispensable. Knowledge of various fields has to be taken into consideration such as history of business and arts, social and communication history as well as history of mentality of the target group. Under these circumstances advertisements offer an extremely interesting teaching tool for the courses of background studies, for translation, cultural comparisons, business, and management seminars as well. This article tries to demonstrate how the topic ”advertisement and intercultural competence” can be treated in a seminar. It would particularly note advertisements which caused severe criticism on the target market." @default.
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- W2275152880 date "2007-03-01" @default.
- W2275152880 modified "2023-09-23" @default.
- W2275152880 title "Advertisements as Teaching Medium for Intercultural Competence in Culture Oriented Courses" @default.
- W2275152880 doi "https://doi.org/10.29737/sjfll.200703.0004" @default.
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