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- W2275290281 abstract "The study of consumers and employees' behaviour remains a corner stone to successful marketing and management strategies. By studying and understanding both concepts we can analyze the effect that the service company employees' behaviour has on customer perceptions and the relationship in influencing each other's choices. The study proposes to analyze new formulas for attractingand retaining customers and employees, focusing on cost-efectiveness analysis and the reaction of both categories to new marketing stimuli. This analysis will provide the Human Resources Managers with new knowledge and a different approach used also by the marketing specialist. This paper therefore aimed at studying the relative importance of long-term strategies in an effort to attract and retain loyal customers and workers building and growing a sustainable business." @default.
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- W2275290281 date "2014-01-01" @default.
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- W2275290281 title "Loyalty Marketing: Attracting and Retaining Customers and Workers" @default.
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