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- W2275836699 abstract "In the context of the growth of new ICTs, in 2010 ABT Associates, a partner in the Population Council-led consortium conducted a study to assess (a) the status of ICT use in the health sector; (b) the existing and emerging ICT applications that have the potential to rapidly accelerate the adoption of family health practices; and (c) use of emerging technologies in a behavior change communication (BCC) strategy and the delivery of services for improving family health outcomes.To provide guidelines for developing a comprehensive BCC strategy, data for the study were collected using three methods – literature review, 26 key informant interviews and consultations with domain experts. The literature review identified intervention studies based on scientific research designs that provide evidence of the effectiveness of ICTs in health behavior communication. Grey literature provided information on the feasibility, challenges and uses of ICT projects in developing countries. Key informant interviews with experts in India focused on the acceptance, feasibility and potential of ICT projects.The review covered the use of ICT in improving service delivery systems and fostering behavior change among beneficiaries. Applications that aimed at improving service delivery systems were reviewed, including Health Management Information Systems, data collection systems, community feedback systems, ICT-based education and training, telemedicine, and the use of ICT as a decision support system.The review highlights the need to incorporate ICT-based approaches for behavior change to complement approaches adopted in other media; Single interaction systems using ICT are used in many health projects; however, multiple interaction systems have not yet been adopted in a significant way in health projects in India. Evidence suggests that multiple interaction systems are far more effective than single interaction systems; It is possible to overcome literacy barriers by using pre-recorded voice calls instead of SMS; The availability of content and service providers with an interest in health and the geographic spread of ICT across the state offers opportunities for developing sustainable models in ICT based communication for beneficiaries." @default.
- W2275836699 created "2016-06-24" @default.
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- W2275836699 date "2010-01-01" @default.
- W2275836699 modified "2023-09-25" @default.
- W2275836699 title "Role of information and communication technologies (ICTs) in behavior change communication in northern India" @default.
- W2275836699 doi "https://doi.org/10.31899/rh1.1004" @default.
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