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- W2276895713 abstract "This research is an analysis of the value and content of local service offerings thatenable longer periods of living at home for elderly people. Mobile health care andnew distribution services have provided an interesting solution in this context. Theresearch aim to shed light on the research question, ‘How do we bundle servicesbased on different customer needs?’ A research process consisting of three mainphases was applied for this purpose. During this process, elderly customers weresegmented, the importance of services was rated and service offerings were defined.Value creation and service offering provides theoretical framework for the research.The target group is South Karelia’s 60 to 90-year old individuals and the data hasbeen acquired via a postal questionnaire. Research has been conducted as exploratoryresearch utilizing the methods of quantitative and social network analysis. The mainresults of the report are identified customer segments and service packages that fits tothe segments’ needs. The results indicate the needs of customers and the results areadditionally analysed from the producer’s point of view. In addition to the empiricalresults, the used theory framework has been developed further in order for theservice-related theories to be seen from the customer’s point of view and not justfrom the producer’s point of view." @default.
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- W2276895713 date "2013-01-01" @default.
- W2276895713 modified "2023-09-27" @default.
- W2276895713 title "Mobile clinics in public health care: Integrated service offerings for rural elderly" @default.
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