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- W2277151916 abstract "This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people's thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information." @default.
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- W2277151916 date "2016-06-01" @default.
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- W2277151916 title "New statistical analysis in marketing research with fuzzy data" @default.
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