Matches in SemOpenAlex for { <https://semopenalex.org/work/W2277396301> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2277396301 abstract "This paper focuses on the customer-based brand equity for a regional tourist destination, and develops a theoretical model including the causal relationships between the dimensions of brand equity (awareness, image, perceived quality and loyalty). Accordingly, the loyalty of international tourists is considered as the main outcome variable for explanation in the theoretical model. Moreover, the paper adopts an international tourism approach and takes into account the hierarchy of destination brands, analyzing the influence of country destination image (i.e. country as umbrella brand) on the regional destination image. The empirical evidence obtained from a sample of 253 international tourists visiting a regional destination in Spain supports that loyalty towards the destination is positively influenced by the perceived quality of the destination, which in turn is directly influenced by the image and awareness of the destination. Additionally, our results support for the idea that the perceptions of international tourists of a regional destination are positively influenced by their perceptions of the country destination where the region is located. The country’s brand therefore acts as an “umbrella brand” for the region’s brand." @default.
- W2277396301 created "2016-06-24" @default.
- W2277396301 creator A5012752772 @default.
- W2277396301 creator A5036052817 @default.
- W2277396301 creator A5068829458 @default.
- W2277396301 creator A5074700249 @default.
- W2277396301 date "2015-11-01" @default.
- W2277396301 modified "2023-09-27" @default.
- W2277396301 title "Brand equity of tourism destinations: The influence of country image and regional image" @default.
- W2277396301 hasPublicationYear "2015" @default.
- W2277396301 type Work @default.
- W2277396301 sameAs 2277396301 @default.
- W2277396301 citedByCount "0" @default.
- W2277396301 crossrefType "posted-content" @default.
- W2277396301 hasAuthorship W2277396301A5012752772 @default.
- W2277396301 hasAuthorship W2277396301A5036052817 @default.
- W2277396301 hasAuthorship W2277396301A5068829458 @default.
- W2277396301 hasAuthorship W2277396301A5074700249 @default.
- W2277396301 hasConcept C112698675 @default.
- W2277396301 hasConcept C144133560 @default.
- W2277396301 hasConcept C15744967 @default.
- W2277396301 hasConcept C162853370 @default.
- W2277396301 hasConcept C166957645 @default.
- W2277396301 hasConcept C169760540 @default.
- W2277396301 hasConcept C17744445 @default.
- W2277396301 hasConcept C185592680 @default.
- W2277396301 hasConcept C18918823 @default.
- W2277396301 hasConcept C198531522 @default.
- W2277396301 hasConcept C199539241 @default.
- W2277396301 hasConcept C199728807 @default.
- W2277396301 hasConcept C205649164 @default.
- W2277396301 hasConcept C205971072 @default.
- W2277396301 hasConcept C26760741 @default.
- W2277396301 hasConcept C2776687071 @default.
- W2277396301 hasConcept C2776967331 @default.
- W2277396301 hasConcept C2779910172 @default.
- W2277396301 hasConcept C2780144342 @default.
- W2277396301 hasConcept C43617362 @default.
- W2277396301 hasConceptScore W2277396301C112698675 @default.
- W2277396301 hasConceptScore W2277396301C144133560 @default.
- W2277396301 hasConceptScore W2277396301C15744967 @default.
- W2277396301 hasConceptScore W2277396301C162853370 @default.
- W2277396301 hasConceptScore W2277396301C166957645 @default.
- W2277396301 hasConceptScore W2277396301C169760540 @default.
- W2277396301 hasConceptScore W2277396301C17744445 @default.
- W2277396301 hasConceptScore W2277396301C185592680 @default.
- W2277396301 hasConceptScore W2277396301C18918823 @default.
- W2277396301 hasConceptScore W2277396301C198531522 @default.
- W2277396301 hasConceptScore W2277396301C199539241 @default.
- W2277396301 hasConceptScore W2277396301C199728807 @default.
- W2277396301 hasConceptScore W2277396301C205649164 @default.
- W2277396301 hasConceptScore W2277396301C205971072 @default.
- W2277396301 hasConceptScore W2277396301C26760741 @default.
- W2277396301 hasConceptScore W2277396301C2776687071 @default.
- W2277396301 hasConceptScore W2277396301C2776967331 @default.
- W2277396301 hasConceptScore W2277396301C2779910172 @default.
- W2277396301 hasConceptScore W2277396301C2780144342 @default.
- W2277396301 hasConceptScore W2277396301C43617362 @default.
- W2277396301 hasLocation W22773963011 @default.
- W2277396301 hasOpenAccess W2277396301 @default.
- W2277396301 hasPrimaryLocation W22773963011 @default.
- W2277396301 hasRelatedWork W1580956402 @default.
- W2277396301 hasRelatedWork W1981222496 @default.
- W2277396301 hasRelatedWork W2035374235 @default.
- W2277396301 hasRelatedWork W2059483716 @default.
- W2277396301 hasRelatedWork W2066292311 @default.
- W2277396301 hasRelatedWork W2090337866 @default.
- W2277396301 hasRelatedWork W2286054950 @default.
- W2277396301 hasRelatedWork W2298830223 @default.
- W2277396301 hasRelatedWork W2318635864 @default.
- W2277396301 hasRelatedWork W2332843366 @default.
- W2277396301 hasRelatedWork W2358316844 @default.
- W2277396301 hasRelatedWork W2392781707 @default.
- W2277396301 hasRelatedWork W2622006327 @default.
- W2277396301 hasRelatedWork W2716226922 @default.
- W2277396301 hasRelatedWork W2907676887 @default.
- W2277396301 hasRelatedWork W3136021069 @default.
- W2277396301 hasRelatedWork W3141337658 @default.
- W2277396301 hasRelatedWork W3180656917 @default.
- W2277396301 hasRelatedWork W3213866574 @default.
- W2277396301 hasRelatedWork W3113660724 @default.
- W2277396301 isParatext "false" @default.
- W2277396301 isRetracted "false" @default.
- W2277396301 magId "2277396301" @default.
- W2277396301 workType "article" @default.