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- W2278114216 abstract "The integration of global channel and logistical relationships is an especially important contemporary topic for marketers. The marketing of exchange relationships between a company and its external customers, internal customers, and supplier partners can be an important and synergistic source of lasting competitive advantage. The present research compares the channel relationship marketing and logistical practices used by approximately two thousand firms from the United States, Japan, Korea, and Australia." @default.
- W2278114216 created "2016-06-24" @default.
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- W2278114216 date "2014-12-08" @default.
- W2278114216 modified "2023-09-27" @default.
- W2278114216 title "Relationship Marketing: International Comparisons of Channel and Logistical Integration Interfaces" @default.
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- W2278114216 doi "https://doi.org/10.1007/978-3-319-13144-3_25" @default.
- W2278114216 hasPublicationYear "2014" @default.
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