Matches in SemOpenAlex for { <https://semopenalex.org/work/W2278273677> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2278273677 abstract "The British Geological Survey (BGS) is a world leading geological survey that focuses on public-good science for government, and research to understand earth and environmental processes. Prior to November 2006, the communications culture of the BGS had been largely driven by reaction to news events and managing media requests as they emerged. Since 2007, when greater emphasis was placed on more proactive communications, the public profile of the BGS was successfully raised. In 2014, the BGS released its new science strategy, Gateway to the Earth: Science for the next decade. This has the vision of BGS becoming a global geological survey with a focus on new technologies, responsible use of natural resources, management of environmental change and resilience to environment hazards. This has informed the development of a new communications strategy for the BGS, which is outlined in this report.The main audiences for BGS science and technology are the public, government and other decision makers, industry and private business, academia, BGS staff and the wider NERC community and the media. Communication with these audiences is largely through the broadcast media and the internet, with additional communication through the print media, and the public engagement activities of the BGS.The UK Governments communications plan for 2014-15 has as its vision ‘exceptional communications’, and the Government’s Digital Strategy aims to put more data into the public domain. The key messages in the Department for Business, Innovation and Skills policy paper ‘Engaging the public in science and engineering’ are that new audiences need to be targeted outside those already interested in science and that engagement needs to be ‘where people naturally congregate, rather than expecting them to come to us’. The communication trends that have influenced the development of the new BGS communications strategy have included: mobile went mainstream; transparency and trust; social media; science stories; image is everything; and, analytics and evidence. The new communication vision is to Establish the British Geological Survey as a global authority for geoscience. The over-arching aim is to create the maximum impact for BGS science and technology by communication with the world through the media, web and public engagement. BGS will make use of traditional, new and emerging communication channels to communicate its research with the following overarching themes: •broadcasting – broadcast the science of the BGS •science – demonstrate the impact of BGS science •stories – tell the geoscience stories of the BGS. The following are the key communication objectives:•make BGS the ‘go to’ organisation for geoscience news events in the UK and globally•use broadcast quality video to communicate the research of the BGS•use infographics to illustrate the impact of BGS research•engage a wider audience by telling the science stories of the BGS•create a website that is the first port of call for geoscience information•create a positive reputation and strong brand image for the BGS using social media•create a novel digital publication channel to publish the research of the BGS•actively work to promote geoscience as a career choice and to explain BGS research•create a more successful research community in BGS by effective internal communication (both one-way and two-way)." @default.
- W2278273677 created "2016-06-24" @default.
- W2278273677 creator A5004246017 @default.
- W2278273677 creator A5029772664 @default.
- W2278273677 creator A5048889081 @default.
- W2278273677 creator A5064263278 @default.
- W2278273677 creator A5068710210 @default.
- W2278273677 creator A5068900737 @default.
- W2278273677 date "2014-07-01" @default.
- W2278273677 modified "2023-09-26" @default.
- W2278273677 title "Broadcasting the science stories of BGS: The British Geological Survey communications strategy" @default.
- W2278273677 hasPublicationYear "2014" @default.
- W2278273677 type Work @default.
- W2278273677 sameAs 2278273677 @default.
- W2278273677 citedByCount "0" @default.
- W2278273677 crossrefType "journal-article" @default.
- W2278273677 hasAuthorship W2278273677A5004246017 @default.
- W2278273677 hasAuthorship W2278273677A5029772664 @default.
- W2278273677 hasAuthorship W2278273677A5048889081 @default.
- W2278273677 hasAuthorship W2278273677A5064263278 @default.
- W2278273677 hasAuthorship W2278273677A5068710210 @default.
- W2278273677 hasAuthorship W2278273677A5068900737 @default.
- W2278273677 hasConcept C110875604 @default.
- W2278273677 hasConcept C127413603 @default.
- W2278273677 hasConcept C136764020 @default.
- W2278273677 hasConcept C138885662 @default.
- W2278273677 hasConcept C144133560 @default.
- W2278273677 hasConcept C151730666 @default.
- W2278273677 hasConcept C17744445 @default.
- W2278273677 hasConcept C199539241 @default.
- W2278273677 hasConcept C2778137410 @default.
- W2278273677 hasConcept C2781113848 @default.
- W2278273677 hasConcept C39549134 @default.
- W2278273677 hasConcept C41008148 @default.
- W2278273677 hasConcept C41895202 @default.
- W2278273677 hasConcept C44877443 @default.
- W2278273677 hasConcept C472806 @default.
- W2278273677 hasConcept C556509198 @default.
- W2278273677 hasConcept C76155785 @default.
- W2278273677 hasConcept C86803240 @default.
- W2278273677 hasConceptScore W2278273677C110875604 @default.
- W2278273677 hasConceptScore W2278273677C127413603 @default.
- W2278273677 hasConceptScore W2278273677C136764020 @default.
- W2278273677 hasConceptScore W2278273677C138885662 @default.
- W2278273677 hasConceptScore W2278273677C144133560 @default.
- W2278273677 hasConceptScore W2278273677C151730666 @default.
- W2278273677 hasConceptScore W2278273677C17744445 @default.
- W2278273677 hasConceptScore W2278273677C199539241 @default.
- W2278273677 hasConceptScore W2278273677C2778137410 @default.
- W2278273677 hasConceptScore W2278273677C2781113848 @default.
- W2278273677 hasConceptScore W2278273677C39549134 @default.
- W2278273677 hasConceptScore W2278273677C41008148 @default.
- W2278273677 hasConceptScore W2278273677C41895202 @default.
- W2278273677 hasConceptScore W2278273677C44877443 @default.
- W2278273677 hasConceptScore W2278273677C472806 @default.
- W2278273677 hasConceptScore W2278273677C556509198 @default.
- W2278273677 hasConceptScore W2278273677C76155785 @default.
- W2278273677 hasConceptScore W2278273677C86803240 @default.
- W2278273677 hasLocation W22782736771 @default.
- W2278273677 hasOpenAccess W2278273677 @default.
- W2278273677 hasPrimaryLocation W22782736771 @default.
- W2278273677 hasRelatedWork W1551385332 @default.
- W2278273677 hasRelatedWork W1675227873 @default.
- W2278273677 hasRelatedWork W2170351667 @default.
- W2278273677 hasRelatedWork W2205122542 @default.
- W2278273677 hasRelatedWork W2254076107 @default.
- W2278273677 hasRelatedWork W2269415516 @default.
- W2278273677 hasRelatedWork W2506687509 @default.
- W2278273677 hasRelatedWork W2586319489 @default.
- W2278273677 hasRelatedWork W2586816238 @default.
- W2278273677 hasRelatedWork W2595382864 @default.
- W2278273677 hasRelatedWork W2610615704 @default.
- W2278273677 hasRelatedWork W2616372372 @default.
- W2278273677 hasRelatedWork W2617309990 @default.
- W2278273677 hasRelatedWork W2901773833 @default.
- W2278273677 hasRelatedWork W2951162893 @default.
- W2278273677 hasRelatedWork W3029009659 @default.
- W2278273677 hasRelatedWork W331834607 @default.
- W2278273677 hasRelatedWork W2109780722 @default.
- W2278273677 hasRelatedWork W2181602629 @default.
- W2278273677 hasRelatedWork W4345784 @default.
- W2278273677 isParatext "false" @default.
- W2278273677 isRetracted "false" @default.
- W2278273677 magId "2278273677" @default.
- W2278273677 workType "article" @default.