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- W2278771010 abstract "Though lacking the formal clout of a court of law, the Advertising Standards Authority of South Africa (the ASA) provides one of the most commercially-effective weapons within FIFA's anti-ambush marketing arsenal, at a fraction of the cost and time spent in pursuing the traditional legal route." @default.
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- W2278771010 date "2010-03-01" @default.
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- W2278771010 title "Fair play - the ASA as referee in ambush marketing disputes : special feature" @default.
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