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- W2279160874 abstract "In the digital world, where real-time information is readily available to almost everyone, consumer buying behaviour is influenced less and less by the retailer or brand owner. Instead, it is driven by the consumers themselves. Using a powerful mobile device, a consumer can simply scan a product and instantly receive information about availability and price options that influence the buying decision. Instant access to product reviews and interaction with digital social communities can further influence consumers' choices at an exponential rate. This means that new trends can now emerge overnight, instead of over weeks or months." @default.
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- W2279160874 date "2013-06-01" @default.
- W2279160874 modified "2023-09-24" @default.
- W2279160874 title "Connecting at the shelf" @default.
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