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- W2279461227 abstract "Sophisticated survey researchers have known for a long time that while it is possible to ask almost any question, the answers that one gets are subject to substantial reporting errors. Until about a decade ago, most of the activity involved measuring these errors. Currently, the activity is focused on reducing these errors. It is possible to approach this task in different ways. Changing interviewer behaviour so that respondents are more highly motivated is one approach being developed with promising results by Cannell and his associates at the University of Michigan. Because of limited time, however, I shall limit this paper to a discussion of questionnaire and question construction and more specifically to questions that deal with behaviour and not attitudes." @default.
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- W2279461227 title "Reducing Response Error in Surveys" @default.
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- W2279461227 doi "https://doi.org/10.2307/2987730" @default.
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