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- W2279762280 abstract "A close study of the teaching materials of introductory sociology, including 36 textbooks, course outlines and examination papers, reveals that advertising is either ignored or treated with biased negativism. None of the material examined attributes to advertising the enormously important positive role it plays in any modernized society. It is argued that more research is needed, and that a more dispassionate and objective approach to the topic is required." @default.
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- W2279762280 date "1988-01-01" @default.
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- W2279762280 title "Against Advertising—Inadequacies in the Treatment of Advertising by Sociology" @default.
- W2279762280 cites W2011393975 @default.
- W2279762280 doi "https://doi.org/10.1080/02650487.1988.11107062" @default.
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