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• W2279969436 abstract "Business models may be considered as cognitive devices which represent the managers perceptions about the causal linkages between the customer needs, the factors through which they can be accomplished, and the expected monetization of the value created.Information technology may support managers in this context by providing empirical evidences useful to test the robustness of their individual and collective perceptions.This paper intends to describe how a Structured Neural Network is adopted to measure the perceptions of customers about their most significant needs and the related determinants. The information produced support managers in identifying the strategic priorities and in assessing the magnitude of the related impacts on customer satisfaction and company profitability.The methodology described is generally suitable whenever an empirical-based validation is required to a causal map, representing explicit knowledge about a strategic framework. The results are interesting both from a scientific and a practical perspective." @default.
• W2279969436 created "2016-06-24" @default.
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• W2279969436 date "2016-01-01" @default.
• W2279969436 modified "2023-09-27" @default.
• W2279969436 title "Causal Mapping in Business Modelling. Relations that Count." @default.
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• W2279969436 doi "https://doi.org/10.2139/ssrn.2734112" @default.
• W2279969436 hasPublicationYear "2016" @default.
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