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- W2280024096 abstract "Nike is an interesting example of solution leadership. It has introduced a variety of products, services, and solutions under the umbrella of Nike+. Originally it introduced connected “things” such as the Nike + iPod, which used sensors embeddable in footwear to track activity levels. It then expanded into footwear such as the Nike Hyperdunk+, which used sensors embedded in a basketball shoe tied to back-end cloud services to track not only activity, but specific metrics such as jump height and lateral acceleration. It has now evolved into a comprehensive partner ecosystem, including connected fitness equipment, heart rate monitors, video sensors, and connected scales on the “things” side, and activity tracking and coaching services on the app side. The unifying principle at the nexus of the ecosystem is “NikeFuel,” a metric for activity tracking, quantified self and biohacking, and competition. Nike also offers experiences—via events such as the Nike Human Race, where athletes could compete in person or virtually—and transformations—through a variety of coaching and personalized workout services." @default.
- W2280024096 created "2016-06-24" @default.
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- W2280024096 date "2015-07-28" @default.
- W2280024096 modified "2023-10-17" @default.
- W2280024096 title "Nike—A Track Record of Success" @default.
- W2280024096 doi "https://doi.org/10.1002/9781119039730.ch10" @default.
- W2280024096 hasPublicationYear "2015" @default.
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