Matches in SemOpenAlex for { <https://semopenalex.org/work/W2281069710> ?p ?o ?g. }
- W2281069710 abstract "YouTube has fast come to support global moving-image communication for millions of people. In the current literature, however, YouTube is not considered a ‘medium’ the same way that cinema and television are. Much of this has to do with the computer’s suggested status as a ‘meta-medium’, or ‘medium that can be all mediums’, which in turn heralds the computer itself as a single digital medium. My own perspective is that the term ‘medium’ deserves to be revised to include digital platforms that support novel communication practices. In my perspective, digitisation is yet another foundation technology that facilitates the invention of new mediums from its new ‘proto-affordance’ of computability. In this regard, previous foundation technologies include that of the machine and electricity, with the respective new proto-affordances of reproducibility and instantaneity. The emergence of both of these foundation technologies instigated periods of new media at the time and, hence, spawned new mediums. In terms of moving-image mediums, cinema is mechanical, television is electrical, and YouTube is digital. New mediums of each original foundation technology remediate those of the foundation technology before it, and foundation technology proto-affordances are cumulative. This describes our current engagement with digital, electrical, machines. Bolter and Gruisin define a medium as “that which remediates” (2000, p. 65). Thus, to demonstrate that YouTube remediates cinema and television and is a medium in its own right, I created perthbands.tv. perthbands.tv consists of 28 published video episodes (plus one private) portraying local original music acts, and exists in many online forms—including a streaming web-page and a YouTube channel. Distributing content that is not unlike that of television through YouTube, perthbands.tv exhibits new aspects of moving-image communication. It demonstrates that the participatory culture of YouTube promotes on-going media conversations regarding its moving-image content, which in turn contribute to the overall text. In more ways than one, YouTube users are shaping cultural meaning and contributing to future moving-image content, something that neither traditional cinema nor television can support. This remediation of cinema and television makes YouTube a moving-image medium in its own right, with its own specific affordances and conventions of communication. Gaudreault and Marion outline the emergence of a new medium as consisting of three stages: appearance, emergence and constitution (2005, p. 12). The first indicates a medium’s initial state as a new technology for communication that adopts the existing nature and practices of existing mediums. Then, through maturation into a new communicative process a medium offers itself for social experimentation. Finally, in a form of rebirth, it becomes institutionalised as a new singular medium that supports unique communicative practices. In the case of YouTube, it appeared with its roots in existing practices, such as initially being touted as a private way to share home videos online. As its creators evolved its technological interface, YouTube users explored its potential for novel forms of communication—including the illegal viral dissemination of snippets of broadcast television. This arguably led to a boost in YouTube’s popularity, which in turn influenced its purchase by Google. With Google ownership came YouTube’s institutionalisation, in its commercialisation, legalisation, and forging of relationships with big media. This was YouTube’s rebirth, in its constitution as a singular new medium. Throughout YouTube’s emergence and evolution, the online participatory culture that was its users continued to explore its communicative affordances and develop new conventions and practices of communication. The video blog is a result of this effort, as an asynchronous, two-way, genre of the moving image that was developed from the affordances of Web 2.0 platforms. That the moving image genre of video blogs relies on the Internet as technological infrastructure implies that YouTube is its supporting medium. Once YouTube is recognised as a medium, it can be analysed in opposition to cinema and television as to its social, cultural, and psychological impact. This helps clarify the position of YouTube as an evolution of human communication via the moving-image, as well as its place within visual culture." @default.
- W2281069710 created "2016-06-24" @default.
- W2281069710 creator A5033311507 @default.
- W2281069710 date "2015-01-01" @default.
- W2281069710 modified "2023-09-24" @default.
- W2281069710 title "An adaptation of medium theory analysis: YouTube as a digital moving image medium" @default.
- W2281069710 cites W117633008 @default.
- W2281069710 cites W1493998861 @default.
- W2281069710 cites W1495960901 @default.
- W2281069710 cites W1498112155 @default.
- W2281069710 cites W1514186485 @default.
- W2281069710 cites W1534408268 @default.
- W2281069710 cites W154128659 @default.
- W2281069710 cites W1549687325 @default.
- W2281069710 cites W1550388017 @default.
- W2281069710 cites W1555611737 @default.
- W2281069710 cites W1559419690 @default.
- W2281069710 cites W1562317776 @default.
- W2281069710 cites W1580568969 @default.
- W2281069710 cites W1587196124 @default.
- W2281069710 cites W1594900630 @default.
- W2281069710 cites W160454922 @default.
- W2281069710 cites W163760944 @default.
- W2281069710 cites W1641020744 @default.
- W2281069710 cites W165434426 @default.
- W2281069710 cites W166527710 @default.
- W2281069710 cites W1778769505 @default.
- W2281069710 cites W185929279 @default.
- W2281069710 cites W1878077902 @default.
- W2281069710 cites W189310243 @default.
- W2281069710 cites W1915098409 @default.
- W2281069710 cites W1933657216 @default.
- W2281069710 cites W1959725665 @default.
- W2281069710 cites W1961310889 @default.
- W2281069710 cites W1967315420 @default.
- W2281069710 cites W1977523387 @default.
- W2281069710 cites W1983741276 @default.
- W2281069710 cites W1984481333 @default.
- W2281069710 cites W1984631748 @default.
- W2281069710 cites W2000076866 @default.
- W2281069710 cites W2001493625 @default.
- W2281069710 cites W2004227763 @default.
- W2281069710 cites W2004603793 @default.
- W2281069710 cites W2011840016 @default.
- W2281069710 cites W2013286147 @default.
- W2281069710 cites W2016526306 @default.
- W2281069710 cites W2022710254 @default.
- W2281069710 cites W2023212308 @default.
- W2281069710 cites W2025751802 @default.
- W2281069710 cites W2034967522 @default.
- W2281069710 cites W2044538662 @default.
- W2281069710 cites W2044950274 @default.
- W2281069710 cites W2056930218 @default.
- W2281069710 cites W2070211642 @default.
- W2281069710 cites W2078344525 @default.
- W2281069710 cites W2087374536 @default.
- W2281069710 cites W2087999014 @default.
- W2281069710 cites W2088502533 @default.
- W2281069710 cites W2101871131 @default.
- W2281069710 cites W2107202156 @default.
- W2281069710 cites W2112957339 @default.
- W2281069710 cites W2117526329 @default.
- W2281069710 cites W2122874061 @default.
- W2281069710 cites W2126160338 @default.
- W2281069710 cites W2136439766 @default.
- W2281069710 cites W2147537360 @default.
- W2281069710 cites W2154085356 @default.
- W2281069710 cites W2155644471 @default.
- W2281069710 cites W2157806510 @default.
- W2281069710 cites W2159907130 @default.
- W2281069710 cites W2163314844 @default.
- W2281069710 cites W2166445532 @default.
- W2281069710 cites W2167653712 @default.
- W2281069710 cites W2254117219 @default.
- W2281069710 cites W2284169609 @default.
- W2281069710 cites W2300567117 @default.
- W2281069710 cites W2317044004 @default.
- W2281069710 cites W2321501335 @default.
- W2281069710 cites W2326335866 @default.
- W2281069710 cites W2521977310 @default.
- W2281069710 cites W2565632199 @default.
- W2281069710 cites W2745079791 @default.
- W2281069710 cites W2753533763 @default.
- W2281069710 cites W2891148543 @default.
- W2281069710 cites W3016573639 @default.
- W2281069710 cites W303530650 @default.
- W2281069710 cites W333504427 @default.
- W2281069710 cites W585970656 @default.
- W2281069710 cites W587446810 @default.
- W2281069710 cites W611271060 @default.
- W2281069710 cites W612333473 @default.
- W2281069710 cites W630141320 @default.
- W2281069710 cites W635102599 @default.
- W2281069710 cites W651397582 @default.
- W2281069710 cites W8375484 @default.
- W2281069710 cites W97459655 @default.
- W2281069710 cites W2091947998 @default.
- W2281069710 hasPublicationYear "2015" @default.
- W2281069710 type Work @default.
- W2281069710 sameAs 2281069710 @default.